The world’s first caffeinated toothpaste.

Power Toothpaste is a toothpaste for people with big ideas and bigger dreams. This is your secret weapon. Cure world hunger; invent a new product; get that promotion at work; Seize the day, starting with a better morning.

-The Power Toothpaste Team

  • Get a rush while you brush.

    Caffeine absorbs directly through your gums, as soon as you start brushing. Power Toothpaste helps you get going even before your morning coffee.

  • The ultimate morning life hack.

    Eliminate morning grogginess instantly. Start your morning by brushing with Power Toothpaste. Just imagine how productive you will be.

  • Packs a powerful punch.

    Wake up with minty fresh, mentholated breath. Get the caffeine boost you need to kickstart your mornings. No more falling asleep in the shower.

  • $260 worth of caffeinated drinks in one tube.

    One brush with Power Toothpaste energizes you like a cup of coffee. 90 days worth of toothpaste in each tube. You do the math.

  • Toothpaste evolved.

    Beat plaque and tartar buildup. Power Toothpaste contains the same healthy ingredients as the leading brands to eliminate plaque, reduce stains, and freshen your breath. And caffeine.

The world's first caffeinated toothpaste.

The world's first caffeinated toothpaste.

Power Toothpaste gives you a rush while you brush, providing a much-needed boost in the first few minutes after waking up. Unlike coffee, which takes 30-45 minutes to fully absorb into your system, Power Toothpaste takes effect almost immediately. You'll feel energized and alert before you've even finished brushing.

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Limited quantities available.

Power Toothpaste in the News

These people tried Power Toothpaste for the first time. Here’s what they have to say.

"After this, I'm ready to tackle the rest of the day."

- Chimmy, Teacher

"I feel more awake… it would definitely make mornings a lot better."

- Nikki, Communications Professional

"That's a really good idea. I just have to say that, that's a really freakin' good idea. People should give you money."

- Chris, Musician

The world's first caffeinated toothpaste.

Meet the co-founders of Power Toothpaste

Ian and Dan became friends going to school together at Brown University. After learning from an ADA study that only half of Americans floss daily and half of Americans only brush once per day, Dan set out to find a way to get people to take better care of their teeth. Dan spoke to his friend Ian about the problem he was trying to solve – and Ian suggested a caffeinated toothpaste. Ian made the first version in his kitchen and the rest is history.

“We made Power Toothpaste for the creators, the innovators, and the change-makers. This is is a toothpaste for people with big ideas and bigger dreams. We’re here to reinvent your morning, so that you can take on the day. We made Power Toothpaste so that when you wake up, you can make your dreams a reality.”

-Ian and Dan


How does it work?

Power Toothpaste is fortified with caffeine, just like your coffee. When you brush, your tongue and gums absorb the caffeine. You'll find you feel a boost much quicker than from coffee or energy drinks, which absorb through the stomach. You don’t need to swallow, so just brush normally, with the same amount of toothpaste as you normally would.

What about my morning coffee?

Most Power Toothpaste customers who enjoy coffee don’t stop just because they get a rush while they brush. Power Toothpaste gets your day started with an immediate caffeine boost, but not an overpowering one. Coffee drinkers who brush with Power Toothpaste tend to continue to drink coffee later in the morning.

Is this toothpaste fluoride-free?

Power Toothpaste does not contain Fluoride. We know many of you don't want fluoride in your toothpaste. In the future, we hope to offer a fluoridated version of Power Toothpaste as well. For customers who want more fluoride, we suggest asking your dentist about using a fluoridated mouthwash, such as ACT, available in stores nation-wide.

Is Power Toothpaste safe to use?

Absolutely! Each pea-sized amount of Power Toothpaste contains approximately the same amount of caffeine as a medium cup of coffee. Our toothpaste is manufactured in the United States in a fully FDA-compliant facility. If you are very sensitive to caffeine or have a preexisting medical condition, we recommend consulting a medical professional before brushing with Power Toothpaste.

How often can I brush?

We don't recommend brushing with Power Toothpaste more than three times a day. Use your judgment.

How does it taste?

We formulated Power Toothpaste to taste minty, like most toothpastes on the market. After endless hours of formulation, we created a toothpaste that tastes better, mintier, and fresher than any toothpaste you’ve used before.